Privacy & Data Policy

This Privacy Policy explains how HOUSE OF VESERA PRIVATE LIMITED, operating under the brand name ALIEN WARDROBE, collects, uses, stores, shares, transfers, and protects personal information when you visit our website, purchase our products, create an account, contact support, subscribe to communications, interact with our community, or use any of our online services.

Alien Wardrobe is committed to protecting your privacy and handling your personal information responsibly, transparently, and securely.

This Privacy Policy is designed to align with applicable privacy and data protection laws, including the Digital Personal Data Protection Act, 2023 and applicable rules in India, the Information Technology Act, 2000 and SPDI Rules, 2011, the General Data Protection Regulation, the UK GDPR, and applicable U.S. privacy and consumer protection standards including FTC privacy/security principles, CAN-SPAM, COPPA, and California privacy rights where applicable.

By using our website or services, you agree to the collection and use of your information as described in this Privacy Policy.

1. Who We Are

Legal Business Name: HOUSE OF VESERA PRIVATE LIMITED
Brand Name: ALIEN WARDROBE
GSTIN: 33AAICH0113N1ZT
Registered Address: 110, 110/1 KK Nagar, Kasipalayam, Erode, Tamil Nadu - 638009, India
Support Email: support@alienwardrobe.com

For privacy questions, data requests, complaints, or grievance redressal, you may contact our Grievance Officer.

Grievance Officer
Name: Maharaja Subramanian
Designation: Co Founder & CEO
Email: maharaja@alienwardrobe.com
Address: 110, 110/1 KK Nagar, Kasipalayam, Erode, Tamil Nadu - 638009, India

For GDPR / UK GDPR purposes, HOUSE OF VESERA PRIVATE LIMITED acts as the data controller where it determines the purpose and method of processing personal data. For Indian privacy law purposes, HOUSE OF VESERA PRIVATE LIMITED acts as the Data Fiduciary for personal data processed in connection with Alien Wardrobe.

2. Scope of This Policy

This Privacy Policy applies to:

Our website and online store
Product purchases and order management
Customer accounts
Shipping, delivery, replacement, refund, coupon, and store credit processes
Customer support communications
Marketing communications
Social media interactions
Community activities, reviews, surveys, campaigns, and promotions
Analytics, cookies, pixels, and similar technologies
Payment, fraud prevention, and security processes

This policy applies to users in India and, where applicable, users from other regions including the European Economic Area, United Kingdom, United States, and other jurisdictions.

3. Personal Information We Collect

We collect personal information only where it is necessary for lawful, legitimate, business, contractual, security, customer support, marketing, or legal purposes.

3.1 Account and Identity Information

We may collect:

Name
Email address
Phone number
Account login details
Password or authentication credentials, stored securely or through our technology providers
Customer ID or account ID
Communication preferences

3.2 Order and Purchase Information

When you place an order, we may collect:

Products purchased
Size, colour, quantity, and product preferences
Order ID
Invoice details
Billing address
Shipping address
Order value
GST/tax information where applicable
Payment status
Delivery status
Replacement history
Coupon code or store credit information
Refund or withdrawal request details

3.3 Payment and Transaction Information

Payments are processed through secure third-party payment partners. We may receive limited payment-related details such as:

Payment method type
Payment confirmation status
Transaction ID
Gateway reference number
Refund status
Failed or duplicate payment details

We do not store your full card number, CVV, UPI PIN, banking password, OTP, or full payment credentials.

3.4 Store Credit, Coupon, UPI, and Bank Withdrawal Information

If a refund is approved as store credit or coupon code, and the store credit remains unused for the allowed period, you may request withdrawal to UPI or bank account by emailing support.

For this purpose, we may collect:

Order ID
Registered customer name
Registered email address
Registered phone number
Coupon code or store credit details
UPI ID or bank account details
Withdrawal request communication

This information is used only to verify and process the withdrawal request.

3.5 Shipping and Delivery Information

We may collect:

Recipient name
Delivery address
Phone number
Pin code
Courier tracking ID
Delivery attempt details
Proof of delivery
Return/replacement pickup details

3.6 Support and Communication Information

When you contact us, we may collect:

Email content
WhatsApp or call details, where applicable
Support ticket details
Complaint details
Photos, videos, or documents shared for damaged, wrong, defective, missing, replacement, or quality-check claims
Feedback, reviews, or survey responses

3.7 Technical and Device Information

When you use our website, we may automatically collect:

IP address
Device type
Browser type
Operating system
Approximate location based on IP address
Pages viewed
Time spent on pages
Referral source
Clickstream data
Session activity
Error logs
Cookie identifiers
Advertising identifiers, where permitted

3.8 Marketing and Community Information

If you subscribe, participate, or interact with our brand, we may collect:

Newsletter subscription status
Marketing preferences
Campaign interactions
Social media handles, if you tag or message us
User-generated content such as reviews, photos, videos, comments, or testimonials
Contest, giveaway, or community participation details

4. Sensitive Personal Information

We do not intentionally collect highly sensitive personal information unless required for a specific lawful purpose.

For Indian IT/SPDI and global privacy purposes, certain information such as financial details, passwords, authentication details, health information, biometric information, or government identification may be considered sensitive. The Indian IT/SPDI Rules require reasonable security practices for sensitive personal data or information.

Alien Wardrobe does not ask customers to share OTP, UPI PIN, card CVV, passwords, or full banking credentials. Customers should not share such information with us or with anyone claiming to represent Alien Wardrobe.

5. How We Use Personal Information

We use personal information for the following purposes:

To create and manage customer accounts
To process and confirm orders
To process payments and payment confirmations
To issue invoices and order updates
To ship and deliver products
To manage size replacement and product replacement requests
To issue coupon codes or store credit where applicable
To process eligible store credit withdrawal requests
To provide customer support
To respond to complaints, questions, and grievances
To verify damaged, wrong, defective, or missing product claims
To prevent fraud, misuse, cyberattacks, and unauthorized access
To improve website performance and user experience
To personalize product recommendations and website content
To send service-related messages
To send marketing communications where permitted
To manage offers, campaigns, contests, giveaways, or community activities
To comply with tax, accounting, legal, regulatory, and law enforcement obligations
To protect the rights, property, safety, and security of Alien Wardrobe, customers, team members, and partners

6. Legal Bases for Processing

Where GDPR or UK GDPR applies, we process personal data using one or more lawful bases. GDPR requires personal data processing to have a lawful basis, and UK ICO guidance similarly requires privacy information to explain the lawful basis and purpose of processing.

Where Indian DPDP law applies, we process personal data for lawful purposes based on consent or certain legitimate uses permitted by law. The DPDP Act recognizes rights such as access, correction, erasure, grievance redressal, and nomination.

7. Consent

Where required by law, we will ask for your consent before collecting or using your personal information for certain purposes, including marketing communications, non-essential cookies, or processing children’s personal data where applicable.

You may withdraw consent at any time by using unsubscribe options, cookie settings, account settings, or by contacting us at support@alienwardrobe.com.

Withdrawing consent may affect our ability to provide certain services, such as marketing updates, personalized recommendations, or optional website features.

8. Cookies, Pixels, and Similar Technologies

We use cookies and similar technologies to operate our website, improve performance, understand usage, support security, remember preferences, measure campaigns, and deliver relevant advertising.

Cookies may include:

Essential cookies required for website functionality
Performance and analytics cookies
Preference cookies
Advertising and retargeting cookies
Social media pixels or tags
Security and fraud-prevention cookies

For users in regions such as the EU and UK, non-essential cookies generally require consent, and cookie rules may apply alongside GDPR or UK GDPR. ICO guidance explains that cookie and similar technology rules apply even where cookie data is anonymous, and where personal data is involved, data protection law must also be followed.

You can manage cookies through our cookie banner, browser settings, or privacy preference tools where available.

Essential cookies cannot be disabled through our website because they are required for the website to function properly.

9. Marketing Communications

We may send you marketing communications about new drops, offers, product launches, community updates, and brand campaigns where permitted by law.

You can opt out of marketing communications at any time by:

Clicking the unsubscribe link in emails
Following opt-out instructions in SMS or WhatsApp messages
Changing your account preferences, where available
Contacting support@alienwardrobe.com

For U.S. commercial email standards, the CAN-SPAM Act sets rules for commercial email and gives recipients the right to stop receiving marketing emails.

Even if you opt out of marketing, we may still send service-related messages such as order confirmations, delivery updates, replacement updates, refund/store credit updates, security alerts, and policy changes.

10. How We Share Personal Information

We do not sell your personal information for money.

We may share personal information only where necessary with trusted service providers, business partners, or authorities, including:

Payment gateways and payment processors
Banks, UPI providers, or refund/withdrawal service providers
Courier and logistics partners
Website hosting providers
E-commerce platform providers
Cloud storage and IT service providers
Analytics providers
Marketing and advertising platforms
Customer support tools
Fraud prevention and cybersecurity providers
Email, SMS, and WhatsApp communication providers
Professional advisors such as auditors, accountants, lawyers, and consultants
Government, tax, regulatory, law enforcement, or judicial authorities where required

All such sharing is limited to the purpose for which the information is required.

11. Advertising and “Sale” or “Sharing” Under U.S. State Privacy Laws

Alien Wardrobe does not sell personal information in exchange for money.

However, some U.S. state privacy laws may define certain advertising, retargeting, analytics, or cross-context behavioral advertising activities as “selling” or “sharing” personal information, even when no money is exchanged.

Where applicable, users may have the right to opt out of such sale, sharing, or targeted advertising. California’s privacy law, as amended by the CPRA, provides rights such as correction, deletion, access, non-discrimination, and limits on certain sensitive personal information uses.

Where legally required, we will provide a “Do Not Sell or Share My Personal Information” or similar privacy choice mechanism.

12. International Data Transfers

Alien Wardrobe is based in India. However, our website, hosting providers, payment providers, analytics providers, marketing tools, cloud services, or other service providers may process personal information in countries outside your place of residence.

Where required by applicable law, we use appropriate safeguards for international transfers. These may include:

Contractual protections
Data processing agreements
Standard contractual clauses
Adequacy mechanisms
Security safeguards
Vendor due diligence
Data minimization

For EU-U.S. transfers, the EU-U.S. Data Privacy Framework is recognized as a mechanism for certified U.S. organizations, while other transfers may require GDPR transfer tools such as contractual safeguards.

13. Data Retention

We keep personal information only for as long as necessary for the purposes described in this policy, unless a longer retention period is required by law.

When personal information is no longer needed, we may delete, anonymize, aggregate, or securely archive it.

14. Security Measures

We use reasonable technical, administrative, and organizational safeguards to protect personal information from unauthorized access, misuse, disclosure, alteration, loss, or destruction.

These safeguards may include:

Secure hosting
Access controls
Password protection
Encryption where appropriate
Secure payment processing through third-party gateways
Limited employee access
Fraud detection
System monitoring
Security logging
Vendor review
Data minimization
Internal privacy controls

The FTC provides business guidance on privacy and security, and India’s IT/SPDI framework requires reasonable security practices for sensitive personal data.

No online system is completely secure. Customers should protect their account passwords, OTPs, UPI PINs, and banking credentials.

15. Data Breach and Security Incidents

If we become aware of a data breach or security incident affecting your personal information, we will take appropriate steps to investigate, contain, mitigate, and remediate the issue.

Where required by applicable law, we will notify affected individuals, regulators, authorities, or relevant service providers. India’s DPDP Rules, 2025 give effect to the DPDP Act and establish operational requirements for data protection compliance.

16. Your Privacy Rights

Depending on your location and applicable law, you may have the following rights:

Right to access personal information
Right to know what personal information we collect, use, disclose, or share
Right to correction of inaccurate or incomplete information
Right to deletion or erasure
Right to withdraw consent
Right to restrict processing
Right to object to processing
Right to data portability
Right to opt out of marketing
Right to opt out of sale, sharing, or targeted advertising where applicable
Right to limit use of sensitive personal information where applicable
Right to grievance redressal
Right to nominate another person where applicable under Indian law
Right to lodge a complaint with a data protection authority where applicable

We will respond to valid requests within the time required by applicable law.

To exercise your rights, email support@alienwardrobe.com or contact the Grievance Officer at maharaja@alienwardrobe.com.

We may need to verify your identity before processing your request.

17. Rights for EU and UK Users

If you are located in the European Economic Area or United Kingdom, you may have rights under GDPR or UK GDPR, including access, rectification, erasure, restriction, portability, objection, withdrawal of consent, and complaint to a supervisory authority. GDPR governs the protection of personal data and the free movement of such data, while the UK ICO provides guidance on UK GDPR compliance and individual rights.

You may contact us at:

Email: support@alienwardrobe.com
Grievance Officer: maharaja@alienwardrobe.com

18. Rights for Indian Users

If you are located in India, you may have rights under the Digital Personal Data Protection Act, 2023 and applicable rules, including the right to access information about personal data, correction, erasure, grievance redressal, and nomination.

For privacy requests or grievances, contact:

Grievance Officer
Name: Maharaja Subramanian
Designation: Co Founder & CEO
Email: maharaja@alienwardrobe.com

19. Rights for California and U.S. Users

If you are a California resident, and if California privacy law applies to Alien Wardrobe based on applicable thresholds or processing activities, you may have rights to know, access, delete, correct, opt out of sale or sharing, limit certain sensitive personal information use, and not be discriminated against for exercising privacy rights.

U.S. users may also opt out of commercial email communications under CAN-SPAM rules, and parents may have rights under children’s privacy laws where applicable.

To exercise U.S. privacy rights, email support@alienwardrobe.com with the subject line: Privacy Rights Request.

20. Children’s Privacy

Alien Wardrobe is not intended for children below the age required by applicable law to use online services or make purchases independently.

We do not knowingly collect personal information from children without required parental or guardian consent.

For India, additional protections apply to the processing of children’s personal data under the DPDP framework. For the United States, COPPA applies to websites or online services directed to children under 13, or those with actual knowledge that they collect personal information from children under 13.

If you believe a child has provided personal information to us without appropriate consent, contact support@alienwardrobe.com, and we will take appropriate steps.

21. User-Generated Content

If you submit reviews, photos, videos, comments, testimonials, social media tags, or other content related to Alien Wardrobe, we may use such content for website, marketing, advertising, social media, and community purposes where permitted by law.

You should avoid posting personal information publicly.

If you want us to remove user-generated content that you submitted, contact support@alienwardrobe.com. Removal may not always be possible where content has already been used, shared, archived, or where retention is legally required.

22. Third-Party Websites and Services

Our website may contain links to third-party websites, social media platforms, payment gateways, courier tracking pages, embedded content, or partner services.

We are not responsible for the privacy practices, security, content, or policies of third-party websites or services.

You should review the privacy policies of those third parties before using their services.

23. Automated Decision-Making and Profiling

We may use limited automated tools for fraud prevention, security, analytics, product recommendations, marketing segmentation, and website personalization.

We do not use automated decision-making that produces legal or similarly significant effects on users without appropriate lawful basis or safeguards where required by applicable law.

24. Do Not Track and Global Privacy Controls

Some browsers or devices may send “Do Not Track” signals. Because there is no consistent global standard for how such signals should be interpreted, our website may not respond to all browser-based Do Not Track signals.

Where legally required and technically supported, we will honor recognized opt-out preference signals, global privacy controls, or similar mechanisms.

25. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in law, technology, business operations, services, or privacy practices.

The updated version will be posted on this page with a new “Last Updated” date.

If changes are material, we may notify you through the website, email, account notice, or other appropriate means.

26. Contact Us

For privacy questions, requests, complaints, or grievances, contact:

Alien Wardrobe Support
Email: support@alienwardrobe.com
Address: 110, 110/1 KK Nagar, Kasipalayam, Erode, Tamil Nadu - 638009, India

Grievance Officer
Name: Maharaja Subramanian
Designation: Co Founder & CEO
Email: maharaja@alienwardrobe.com